OC TV: Desi Hits! Anjula Acharia Bath

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Featured in Wall Street Journal, Forbes, NY Times, VOGUE, BusinessWeek, Rolling Stone, Anjula is the founder/CEO of Desi Hits! an innovative content creation and distribution platform that is undoubtedly creating a shift in the digital field and pop culture worldwide. Most recently Anjula she was recognized on the Billboard ‘Top 40 Women In Music’ for her work in building a global entertainment platform that had taken both brands and artists across the globe. With an enviable client list, Anjula’s contacts span deep into music, technology and brands as well as across the venture capital community for her work with tech start-ups and entrepreneurs.

Anjula has executed deals with US Major labels such as Universal, Warner and Sony, and film studios and led the company to work with some of the biggest names in music like Lady Gaga, 50 Cent, Britney Spears and AR Rahman.

Most recently, Anjula steered the company to partner with Universal Music Group to create the first music label to nurture and develop global pop icons and was a key component to acquiring content assets around the global Indian super star Priyanka Chopra who will in 2013 release her debut single with Pitbull. Anjula attracted a formidable team for this project such as Jimmy Iovine, super producer RedOne and Troy Carter

I had the opportunity to sit and chat informally with this mega brand builder while she was in Toronto for ANOKHI’s 10th Anniversary Event in Feb., 2013, where she shared her parallel journey from denying her roots as a young girl, to celebrating her ‘Desiness’ through the building of DesiHits! which she co-founded.

She’s a truly inspiring woman and her interview is a MUST view!

As always, I’d LOVE to know what you thought about any/all of the above, so please take a moment and post a comment at the bottom of this page.