Sammy Chand has transformed both the musical landscape and the South Asian community with a storied career spanning over two decades. In 1996, he laid the foundation for Rukus Avenue, as an independent record label and platform for an emerging scene of South Asian musicians in North America.
This seminal company was at the forefront of a community-driven movement to establish a new identity for South-Asian Americans, that were charged with the task of reconciling traditional cultural values with American ones.
Join me as I sit down with Sammy in Part 2 of my conversation with him during my Open Chest Los Angeles Series tour, where he talks to me about his passionate involvement with the human-trafficking film SOLD and his work on the film’s background score.
In case you missed Part One, you can watch it right here: https://www.openchest.com/oc-tv/sammy-chand-on-pioneering-desi-music-in-america-part-one/
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