Raj Girn is a multi-award winning entrepreneur and brand strategist, who is widely recognized as the premier expert in niche media and target marketing for and to, the South Asian diaspora in North America. Having worked with a vast array of globally recognized, multinational corporations, as well as boutique brands in the arenas of fashion, beauty, lifestyle, and entertainment over the past fifteen years, she has developed an enviable reputation as being one of the most innovative niche branding experts within this arena, who has consistently delivered high quality yield on her many collaborations, partnerships, and campaigns. Additionally, she is an acclaimed, award-winning media personality who has amassed an immense portfolio of in-depth interviews with some of today’s most prolific A-list celebrities from around the world, where they have revealed never before facts about their lives.
Amongst her many accolades include: Winner of the 14th International Women’s Day Achiever Award (presented by PCHS, Toronto, ON – 2016); winner of the Inspirational Achiever Award (presented by Roshni Media, New York, NY – 2015); and winner of the ICCC Female Entrepreneur of the Year Award (presented by PricewaterhouseCoopers, Toronto, ON – 2013). She has also been featured in two coffee table books and a feature length documentary, and is often called upon for her expertise on the diaspora and her global knowledge in media, marketing, and entertainment.
British-born and of Indian heritage, Raj has lived across continents in places like England, India, Wales, Canada, and the United States (in that order), and currently resides in Toronto, Canada. As a single, working parent, she has successfully juggled the work-life challenge by raising a son and founding two successful brands both founded in 2002.
ANOKHI MEDIA – a highly targeted multimedia, multiplatform brand that has developed and incorporates media production, events, e-marketing, and social communities to target the South Asian community as a B2B and B2C business. She has spear-headed many successful campaigns that have brought together, A-list celebrities, multinational corporations, media, and the public in unique collaborations and partnerships that have included sub brands like: THE ANOKHI LIST showcasing globally successful South Asians from all walks of life, THE ANOKHI AWARDS celebrating the success of global South Asians, THE ANOKHI PRESTIGE EXPERIENCE providing a themed seminar series. The most successful project (to date) was the 14th annual awards show that took place in August 2016, where the marketing and PR strategies brought in over 3.4 billion documented media impressions from around the world.
OPEN CHEST – a two-pronged brand which focuses on Raj’s personal brand: OPEN CHEST WITH RAJ GIRN and THE OPEN CHEST CONFIDENCE COACH. The former is a long running online video chat show, where Raj has had deep dive conversations with some of the world’s most prolific pop culture personalities from Priyanka Chopra to Kim Kardashian and everyone in between. She recently partnered up with the world’s #1 online radio station, Dash Radio, where she will be hosting a weekly online radio chat show on Rukus Avenue, that will air in North America, Europe, and Asia, staring this Spring. The latter is a boutique coaching business, where Raj provides one-on-one coaching on mindset, branding, media, pr, and marketing, to C-Suite professionals and entrepreneurs. She will be launching a premium online coaching program also this Spring, to accommodate the demand from middle management professionals to work with her, therefore, scaling from the one-on-one coaching model to a group coaching model, but still servicing her C-Suite clients with her one-on-one service. Raj’s social media network is in excess of 580,000, with an email list that expands into the tens of thousands.
Over the years, Raj has been a strong advocate for supporting numerous causes through her companies and personally as well. These have included: Doctor’s Without Borders, the Heart & Stroke Foundation, Canfar, Free-Them, and the Aga Khan Foundation, but to name a few.
Raj has finally come to accept and celebrate the fact that she is a self-made, empowered woman, who’s life mantra is service. She continues in her pursuit of learning and teaching; forever the student, forever the guru, and attributes her success to her ever-learning mindset and to her acute ability for cultivating long-term relationships, collaborations, and partnerships with win-win trajectories.